Gender advertisements /

Goffman, Erving.

Gender advertisements / [by] Erving Goffman ; [introduction by Vivian Gornick]. - London : Macmillan, 1979. - viii, 84 p. : chiefly ill. ; 29cm. - Communications and culture (Basingstoke, England) . - Communications and culture. .

Originally published: Washington : Society for the Anthropology of Visual Communication, 1976.

Includes bibliographical references.

0333239539 (Pbk) 0333239520


Sex role in advertising.
Sex role--Case studies.

301.41