The problem that has no name : women and post-war American consumer society / by Poster-File Collective.

This poster focuses on the impact of consumerism on women in the USA and Europe in the post-war period. The growth of the media meant women were exposed to new pressures to conform to impossible and contradictory archetypes and stereotypes of femininity. The poster argues that a belief in women’s ‘natural’ role as mothers persisted, and was exploited by capitalists and governments. The title of the poster, ‘the problem that has no name’ is a quote from The Feminine Mystique, by Betty Friedan, a book which was first published in 1963 and is considered to have contributed to the emergence of the Women’s Liberation Movement and consciousness-raising activism.
(http://gender-archives.leeds.ac.uk)

Women’s History Series: 12

Date of publication taken from: http://gender-archives.leeds.ac.uk

B&w image of a woman and a man with his back turned away on a pale pink background. Above and below are b&w images of real people in various industries eg military, politics, nursing.