Image from Google Jackets

Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences.

By: Contributor(s): Publication details: Manchester : Equal Opportunities Commission, 1982.Description: ii, 41leaves ; 30cmISBN:
  • 0905829522
Subject(s): DDC classification:
  • 659.1 19
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Jessie Street National Women's Library Q Q 659.1042 HAM (Browse shelf(Opens below)) Available for reference in the library and ILL 59681

Bibliography: p40-41.

There are no comments on this title.

to post a comment.