TY - BOOK ED - Poster-File Collective TI - The problem that has no name : : women and post-war American consumer society / PY - 1983///] CY - [United Kingdom] : PB - Poster-File Collective, KW - Women's rights KW - History KW - Posters KW - Feminism KW - Posters, Australian N1 - This poster focuses on the impact of consumerism on women in the USA and Europe in the post-war period. The growth of the media meant women were exposed to new pressures to conform to impossible and contradictory archetypes and stereotypes of femininity. The poster argues that a belief in women’s ‘natural’ role as mothers persisted, and was exploited by capitalists and governments. The title of the poster, ‘the problem that has no name’ is a quote from The Feminine Mystique, by Betty Friedan, a book which was first published in 1963 and is considered to have contributed to the emergence of the Women’s Liberation Movement and consciousness-raising activism. (http://gender-archives.leeds.ac.uk); Women’s History Series: 12; Date of publication taken from: http://gender-archives.leeds.ac.uk N2 - B&w image of a woman and a man with his back turned away on a pale pink background. Above and below are b&w images of real people in various industries eg military, politics, nursing UR - https://catalogue.nationalwomenslibrary.org.au/cgi-bin/koha/opac-image.pl?imagenumber=1043&thumbnail=1 UR - https://gender-archives.leeds.ac.uk/poster-the-problem-with-no-name-women-post-war-american-consumer-society/ ER -