TY  - BOOK
AU  - Hamilton,Robert
AU  - Haworth,Brian
AU  - Sardar,Nazli
ED  - Great Britain.
ED  - University of Lancaster.
TI  - Adman and Eve: an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements 
SN  - 0905829522
U1  - 659.1 19
PY  - 1982///
CY  - Manchester
PB  - Equal Opportunities Commission
KW  - Women in advertising
KW  - Great Britain
KW  - Public opinion
KW  - Women consumers
KW  - Attitude
N1  - Bibliography: p40-41
ER  -