TY  - BOOK
AU  - Scanlon,Jennifer
TI  - Inarticulate longings: The ladies' home journal, gender, and the promises of consumer culture 
SN  - 0415911575 (pbk.)
U1  - 659.13/2 20
PY  - 1995///
CY  - New York
PB  - Routledge
KW  - Ladies' home journal
KW  - Women consumers
KW  - United States
KW  - History
KW  - Advertising, Magazine
KW  - Popular literature
KW  - History and criticism
N1  - Includes bibliographical references(p. [235]-272) and index; 1. A Profile of the Ladies' Home Journal -- 2. Housekeeping: The Greatest Business in the World -- 3. Women's Paid Work: Setting and Stretching the Boundaries -- 4. Stoves for Women, Votes for Men: The Journal and Women's Political Involvement -- 5. The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction -- 6. Advertising Women: The J. Walter Thompson Company Women's Editorial Department -- 7. "Every Woman Is Interested in This": Advertising in the Ladies' Home Journal
ER  -