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The problem that has no name : women and post-war American consumer society / by Poster-File Collective.

By: [United Kingdom] : Poster-File Collective, [1983]Description: 1 poster : black & white ; 78 x 52 cmContent type:
  • still image, text
Media type:
  • unmediated
Carrier type:
  • sheet
Subject(s): Online resources: Summary: B&w image of a woman and a man with his back turned away on a pale pink background. Above and below are b&w images of real people in various industries eg military, politics, nursing.
Holdings
Item type Current library Call number Status Date due Barcode
Poster Poster Jessie Street National Women's Library General Stacks P 1112 (Browse shelf(Opens below)) Available for reference in the library 96112

This poster focuses on the impact of consumerism on women in the USA and Europe in the post-war period. The growth of the media meant women were exposed to new pressures to conform to impossible and contradictory archetypes and stereotypes of femininity. The poster argues that a belief in women’s ‘natural’ role as mothers persisted, and was exploited by capitalists and governments. The title of the poster, ‘the problem that has no name’ is a quote from The Feminine Mystique, by Betty Friedan, a book which was first published in 1963 and is considered to have contributed to the emergence of the Women’s Liberation Movement and consciousness-raising activism.
(http://gender-archives.leeds.ac.uk)

Women’s History Series: 12

Date of publication taken from: http://gender-archives.leeds.ac.uk

B&w image of a woman and a man with his back turned away on a pale pink background. Above and below are b&w images of real people in various industries eg military, politics, nursing.

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