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The curse : confronting the last unmentionable taboo: menstruation / Karen Houppert.

By: Publication details: New York : Farrar, Straus and Giroux, 1999.Description: viii, 263 p. : ill. ; 22 cmISBN:
  • 0374273669 (alk. paper)
Subject(s): DDC classification:
  • 612.6/62 21
Contents:
Pt. 1. The Industry. Advertising: A Culture of Concealment. The Tampon-Dioxin Link: Should We Worry? A Case Study: Revisiting Toxic Shock. Targeted Marketing: The Stealth Campaign -- Pt. 2. The Adolescent. The Plummeting Age of Puberty and the "Epidemic" of Teen Sex. Sex and the Menstrual Genre. Formal Lessons: The ABC's of Blood. Unofficial Curriculums: The Subtext. Literature and the Menstrual Canon -- Pt. 3. The Adult: PMS. the Scourge of the Nineties. In the Beginning There Was Premenstrual Tension: Dr. Dalton Identifies an Illness, Carves a Niche, and Reaps a Profit. A Cyclical History. The Progesterone Cure. PMS Speakout: Defining a Problem. The Prozac Cure. What's in a Name? -- Pt. 4. Unlikely Prophets: The Menstrual Counterculture. The Resistance: Grrrls Speak Out. The Museum: Monument to Menstruation. Power in the Blood. Birth of a New Menstrual Product: InSync Miniforms.
Review: "The Curse examines the culture of concealment that surrounds menstruation and the devastating impact such secrecy has on women's physical and psychological health."--BOOK JACKET. "But the hush surrounding menstruation makes it "impolite" to challenge such assumptions. Houppert argues that industry ad campaigns have effectively stymied consumer debate, research, and safety monitoring of the sanitary protection industry. By telling girls and women how to think and talk about menstruation, the mostly male-dominated media have set a tone that shapes women's experiences for them, defining what they are allowed to feel about their periods, their bodies, and their sexuality."--BOOK JACKET.
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Jessie Street National Women's Library 612.662 HOU (Browse shelf(Opens below)) Available for reference in the library and ILL 62821

Includes bibliographical references and index.

Pt. 1. The Industry. Advertising: A Culture of Concealment. The Tampon-Dioxin Link: Should We Worry? A Case Study: Revisiting Toxic Shock. Targeted Marketing: The Stealth Campaign -- Pt. 2. The Adolescent. The Plummeting Age of Puberty and the "Epidemic" of Teen Sex. Sex and the Menstrual Genre. Formal Lessons: The ABC's of Blood. Unofficial Curriculums: The Subtext. Literature and the Menstrual Canon -- Pt. 3. The Adult: PMS. the Scourge of the Nineties. In the Beginning There Was Premenstrual Tension: Dr. Dalton Identifies an Illness, Carves a Niche, and Reaps a Profit. A Cyclical History. The Progesterone Cure. PMS Speakout: Defining a Problem. The Prozac Cure. What's in a Name? -- Pt. 4. Unlikely Prophets: The Menstrual Counterculture. The Resistance: Grrrls Speak Out. The Museum: Monument to Menstruation. Power in the Blood. Birth of a New Menstrual Product: InSync Miniforms.

"The Curse examines the culture of concealment that surrounds menstruation and the devastating impact such secrecy has on women's physical and psychological health."--BOOK JACKET. "But the hush surrounding menstruation makes it "impolite" to challenge such assumptions. Houppert argues that industry ad campaigns have effectively stymied consumer debate, research, and safety monitoring of the sanitary protection industry. By telling girls and women how to think and talk about menstruation, the mostly male-dominated media have set a tone that shapes women's experiences for them, defining what they are allowed to feel about their periods, their bodies, and their sexuality."--BOOK JACKET.

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