Adman and Eve :
Hamilton, Robert, 1937-.
Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences. - Manchester : Equal Opportunities Commission, 1982. - ii, 41leaves ; 30cm.
Bibliography: p40-41.
0905829522
Women in advertising--Public opinion.--Great Britain
Public opinion--Great Britain.
Women consumers--Attitude.--Great Britain
659.1
Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences. - Manchester : Equal Opportunities Commission, 1982. - ii, 41leaves ; 30cm.
Bibliography: p40-41.
0905829522
Women in advertising--Public opinion.--Great Britain
Public opinion--Great Britain.
Women consumers--Attitude.--Great Britain
659.1
