MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01387nam a2200277 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150302221351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
820823s1982 enk 00010 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0905829522 |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hamilton, Robert, |
| Dates associated with a name |
1937-. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Adman and Eve : |
| Remainder of title |
an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / |
| Statement of responsibility, etc. |
carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manchester : |
| Name of publisher, distributor, etc. |
Equal Opportunities Commission, |
| Date of publication, distribution, etc. |
1982. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ii, 41leaves ; |
| Dimensions |
30cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p40-41. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women in advertising |
| Geographic subdivision |
Great Britain |
| General subdivision |
Public opinion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public opinion |
| Geographic subdivision |
Great Britain. |
| 9 (RLIN) |
36374273 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women consumers |
| Geographic subdivision |
Great Britain |
| General subdivision |
Attitude. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haworth, Brian. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sardar, Nazli. |
| 710 10 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Great Britain. |
| Subordinate unit |
Equal Opportunities Commission. |
| 9 (RLIN) |
35768310 |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
University of Lancaster. |
| Subordinate unit |
Marketing Consultancy and Research Services. |
| 982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] |
|---|
| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
Q659.1042 HAM |
| 996 ## - |
|---|
| -- |
59681 |
| -- |
Q659.1042 HAM |
| -- |
TH |
| -- |
JSNWL |
| -- |
nc |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) |
|---|
| Holding library identification number |
NJSN |
| Call number |
Q659.1042 HAM |
