Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences.
Publication details: Manchester : Equal Opportunities Commission, 1982.Description: ii, 41leaves ; 30cmISBN:- 0905829522
- 659.1 19
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Jessie Street National Women's Library | Q | Q 659.1042 HAM (Browse shelf(Opens below)) | Available for reference in the library and ILL | 59681 |
Bibliography: p40-41.
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