Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements / carried out in June-October 1981 for the Equal Opportunities Commission ; by Robert Hamilton, Brian Haworth, Nazli Sardar ; of the Marketing Consultancy and Research Services of the Department of Marketing in the Lancaster University School of Management and Organisational Sciences.
Publication details: Manchester : Equal Opportunities Commission, 1982.Description: ii, 41leaves ; 30cmISBN:- 0905829522
- 659.1 19
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Jessie Street National Women's Library | Q | Q 659.1042 HAM (Browse shelf(Opens below)) | Available for reference in the library and ILL | 59681 |
Browsing Jessie Street National Women's Library shelves Close shelf browser (Hides shelf browser)
No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | |||
Q 658.4220994 SHE Accessing board positions: | Q 658.93 SAW The role of the wife in farm decisions / | Q 659.1042 ACB Advertising through women's eyes / | Q 659.1042 HAM Adman and Eve : | Q 659.1042 POR The portrayal of women in advertisements : | Q 659.1042 SEX Sex role portrayal of women in advertisements : | Q 659.1042 SUB Submission to the Media Council of Australia : |
Bibliography: p40-41.
There are no comments on this title.
Log in to your account to post a comment.